To build respect for one of the most unappreciated sports, we showed people the toughest sport of them all.
Welcome to our field.
THE TOUGHEST 8-SECONDS IN SPORTS
Client: Professional Bull Riders
Art Director: Daniel Hunley
*STUDENT WORK*
Client: Professional Bull Riders
Art Director: Daniel Hunley
*STUDENT WORK*
MANIFESTO
PRINT/OOH
Going head-to-head with sport fans, we placed ads in sport magazines, sports bars, and stadiums.
![](https://freight.cargo.site/t/original/i/5eea8ccfaeb8b1e9eb59d135abae3e16f2786ac7c48c7d69d8b111b32b730124/1557356884144-R1UZ5KPK099CLJAGHQUO.png)
![](https://freight.cargo.site/t/original/i/c75c392f62dc983d650fffac59c7d2e72adee8f3342bfee4954005ac39afbb22/PBR-Site-3.png)
![](https://freight.cargo.site/t/original/i/85ddcdd5fe064560f66d959f8d90f91cbccc22f7c3ab68aa9b6e9120e98fbac3/PBR-Site2.png)
![](https://freight.cargo.site/t/original/i/a75ca7c5bf69b3468023acc5348133ee0f004444cfe5e98442a8cb950f8ad723/PBRSITE222.png)
![](https://freight.cargo.site/t/original/i/ab83afeb06766235191bc458965fca853ad61cad399d99fd6ec84846084d8b19/PBR-IN-MAG.png)
![](https://freight.cargo.site/t/original/i/e083aa25ecf26c894ac41cc33d74aa3166e6fa3fdf3be9729c8888e117f0299e/pb2.png)